10 Tips: How Can Good Writing Skills Get A Business To The Top?

Effective business writing skills can help you earn a promotion, win a million dollar contract, generate a substantial increase in new business leads, or, resolve a dispute. In contrast, poor business writing skills can cause you to lose your position in the market to your competitors and could cost you your job. Here are ten business writing basics from custom essay writing service that can help you improve your business writing skills.

1. Make Your Message Clear

Before you type a word, ensure that you know what you are trying to achieve. Do you want to explain a complex concept? Do you want to share information? Or, do you want to spur a certain reaction from your reader? Above all, what is your main message?

Tip: Summarize your message into a simple ad-style slogan. For example, “This service can save your business hundreds of dollars each year.”


2. Avoid Using Jargon

Every niche has its technical terms and acronyms. They are useful shorthand only when the reader is familiar with the lingo. If you are writing for people outside your niche, such as customers, avoid using jargon as it can create confusion.

Tip: If you have to use jargon, explain it. For instance, on a webpage, you can insert a hyperlink to the definition.

3. Cut Clichés and Buzzwords

Clichés and buzzwords refer to expressions that are meaningless in writing. Have you heard of win-win solutions, low-hanging fruit, or pushing the envelope? Do they make you yawn or do they inspire you? Exactly!

Tip: Instead of using clichés, use fresher metaphors for the same ideas. Instead of “Thinking beyond the box,” use “Breaking away from the pack.” Do not try to be too clever. Saying what you mean – “thinking in unconventional ways” – is optimal.

4. Adopt the Mind of a Reporter

For effective business and professional writing, you must think like a reporter. When you are closely involved with a topic, it can be easy to overlook the obvious. Ensure that your document answers the Five W’s and One H: Where, when, who, what, and how.

Tip: Let someone else examine your document to confirm whether any essential element is missing.

5. Identify Your Audience

A message purposed for everyone often appeals to no one. For effective communication, you must identify your readers. Are they rural or urban, old or young, educated or not, are they familiar with your topic? Experts advise that knowing your reader makes it simpler to answer everyone’s question.

Tip: Before writing, picture your reader in your mind. Is she a twenty-year-old college student or a forty-year-old executive in Massachusetts?

6. Cut Abbreviations and Symbols

When you are texting your friends, you can use “e.g.” “&” and “etc.” But, in technical business writing, use full words as you are trying to impress investors, clients, and employees. It is more professional.

Tip: If you are fond of using certain symbols, place a sticky note on your monitor to remind you to “search and replace” them as appropriate.

7. Write using the Active Voice

“When should passive voice be used in business writing?” The answer is never. Look at these two sentences:

Discounts will be given on all new purchases.

Unilever will give discounts on all new purchases.

The first sentence is in the passive voice whereas the second sentence is in the active voice.

Writing with the active voice brightens up your writing. Sentences written using the active voice are shorter and clearer compared to those written using the passive voice; thus, they inspire more trust in readers.

Tip: Always include the individual or organization acting in the sentence.

8. Make your Writing Plain and Simple

Experts from advise that you should:

Write a concise subject heading for your email.

Put important points such as headlines in bold.

Use descriptive subheads to break up messages.

Ensure that the most important information is at the top.

Lists – such as this one – should be in bullet form.

Tip: Write how you speak.

9. Keep it Concise

Brief sentences, brief paragraphs, and brief documents grab the reader’s attention.  According to, you should cut the flab to engage your readers by:

Deleting redundant adjectives.

Eliminating windy phrases. Why say “We are in the process of renovating the hall” when you can say “We are renovating the hall?”

Do not disguise your verbs as noun/verb pairs. Do not “make a choice.” “Choose.”

Tip: Pretend you are being charged $5 for every word you include. Edit as appropriate.

10. Proofread

Proofreading is vital in the writing process. One foul punctuation, grammatical mishap, or misspelling in a professional document can make you seem incompetent. Ask someone to go through your document for you. A pair of fresh eyes will detect errors that you might have missed the first time.

Tip: Read your document aloud to detect any errors.

The importance of writing skills in business cannot be overemphasized. At first, the road to great business writing can be challenging. But, if you apply the above tips to your writing, you will gain valuable skills that you can apply when writing in any business context.


Top Successful Authors without Degrees

In contemporary society, an elite university education is the surest path to a prestigious career. But, some authors have succeeded without finishing – or in some instances, – never attending college. Below is a comprehensive list of successful authors without degrees.  

1. Ray Bradbury

For high school students who read the classic novel Fahrenheit 451, Ray Bradbury is a familiar name. These students might not know that Bradbury never attended college. At age eleven, he started jotting down stories on butcher paper. He put his faith in libraries as he did not believe in colleges. He wrote Fahrenheit 451 in a library room which he rented for an hourly charge.

2. Truman Capote

At age eleven, Capote decided to become a writer and dedicated his life to learning the craft. His mother interrupted his plans by sending him to military school to toughen him up. After high school, he worked for The New Yorker as a copy boy. He published In Cold Blood at age forty-one.

3. Maya Angelou

After experiencing racial discrimination and sexual abuse, Maya Angelou did not speak for five years. In her silence, she developed a love for books. She graduated high school, but she never attended college.  After encouragement from friend James Baldwin, she started concentrating on her writing career. She wrote I Know Why the Caged Bird Sings, her now-famous autobiography.

4. Harper Lee

Harper Lee gave up law school and headed to New York to pursue a full-time literary career. While in New York, she wrote To Kill a Mockingbird and later won a Pulitzer Prize.

5. William Faulkner

This Nobel Prize winner is among the writers who didn’t go to college.  He could not enlist the U.S. Air Force as he was not tall enough. He lied his way into the Canadian Royal Air Force. And, he dropped out of University only three semesters in. He proceeded to work as a bookseller’s assistant and published his poetry at age twenty-seven.

6. Augusten Burroughs

Augusten Burroughs is among the famous writers who dropped out of college. He dropped out of school in sixth grade. However, he obtained his GED when he was seventeen. He then changed his name and enrolled as a pre-med student a Holyoke College, which he later dropped out of before the end of the first semester. In 2002, he published his first controversial memoir Running with Scissors.  

7. H.G Wells

Wells, who was eight years old at the time, was bedridden by a leg injury. His father brought him books to pass the time, and he became enamored with fictional settings. After his father suffered a leg injury of his own, Wells left school and became a teacher. He then educated himself in hopes of becoming a writer. Wells became a famous science fiction novelist known for The Time Machine and The War of the Worlds.

8. Jack London

Jack London is in the list of writers who hated college. As a young lad, he found a librarian at the Oakland Public University who mentored him until he was self-educated. He attended UC Berkeley but he never finished college because his money ran out. Even without a formal college education, he penned classics such as White Fang and The Call of the Wild.

9. Charles Dickens

Charles Dickens received a sporadic education interspersed with factory jobs that offered inhumane working conditions. With an incarcerated father, his mother and younger siblings went to live with him there. His experiences as an impoverished child became the inspiration behind his novels. Dickens became a freelance reporter and is a renowned Victorian novelist.   

10. George Bernard Shaw

The famous playwright went to several schools before dropping out at age fourteen. He asserts that he found little value in formal education. A voracious reader and learner, he spent hours in the National Gallery of Dublin reading about history, art, and literature. He was then inspired his own.





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